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Joyce, T. (1991a, June 15). Models of the advertising process. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/models-of-the-advertising-process
Ullrich, S. (1991a, June 15). Too much of advertising and promotion is wasted. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/too-much-of-advertising-and-promotion-is-wasted
Speetzen, R. (1991a, June 15). The influence of commercial TV on the volume of ads in magazines in Germany from introduction to maturity. ANA - ESOMAR. Retrieved September 26, 2024, from
Tuite, C. (1991a, June 15). Approaches to tracking the impact of national destination advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
Jones, J. P. (1991a, June 15). Over-promise and under-delivery. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/over-promise-and-under-delivery
Laurent, F. (1991a, June 15). The message is (or may be) the medium... But is certainly not the message!. ANA - ESOMAR. Retrieved September 26, 2024, from
Feldwick and Baker (1991a, June 15). The longer and broader effects of advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-longer-and-broader-effects-of-advertising
Greig, I. D. (1991a, June 15). Advertising pretesting. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/advertising-pretesting
B.V., E. (1990a, August 01). Marketing and research today (August 1990). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/marketing-and-research-today-august-1990-