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McPheters, R. M. (1991a, June 15). New measures of advertising effectiveness. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/new-measures-of-advertising-effectiveness
Laurent, F. (1991a, June 15). The message is (or may be) the medium... But is certainly not the message! (French). ANA - ESOMAR. Retrieved September 26, 2024, from
Forsyth, D. P. (1991a, June 15). Marketing effectiveness studies. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/marketing-effectiveness-studies
Joyce, T. (1991a, June 15). Models of the advertising process. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/models-of-the-advertising-process
Ullrich, S. (1991a, June 15). Too much of advertising and promotion is wasted. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/too-much-of-advertising-and-promotion-is-wasted
Speetzen, R. (1991a, June 15). The influence of commercial TV on the volume of ads in magazines in Germany from introduction to maturity. ANA - ESOMAR. Retrieved September 26, 2024, from
Tuite, C. (1991a, June 15). Approaches to tracking the impact of national destination advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
Jones, J. P. (1991a, June 15). Over-promise and under-delivery. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/over-promise-and-under-delivery
Laurent, F. (1991a, June 15). The message is (or may be) the medium... But is certainly not the message!. ANA - ESOMAR. Retrieved September 26, 2024, from