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Baker, Camp and Marchant (1994a, June 15). Understanding brand success. ANA - ESOMAR. Retrieved June 13, 2024, from
https://ana.esomar.org/documents/understanding-brand-success
Hirvonen and Pöhlmann (1994a, June 15). Advances in evaluation of retailer events. ANA - ESOMAR. Retrieved June 13, 2024, from
https://ana.esomar.org/documents/advances-in-evaluation-of-retailer-events
Ashley, S. R. (1994a, June 15). How to effectively compete against private-label brands. ANA - ESOMAR. Retrieved June 13, 2024, from
https://ana.esomar.org/documents/how-to-effectively-compete-against-private-label-brands
Byfield and Breese (1994a, June 15). Should advertising spend be maintained at all costs?. ANA - ESOMAR. Retrieved June 13, 2024, from
https://ana.esomar.org/documents/should-advertising-spend-be-maintained-at-all-costs-
Appel, M. (1994a, June 15). Media research. ANA - ESOMAR. Retrieved June 13, 2024, from
https://ana.esomar.org/documents/media-research
Faasse, J. H. (1994a, May 01). Measuring the effectiveness of twin commercials as a way of standing out amidst the clutter. ANA - ESOMAR. Retrieved June 13, 2024, from
Gullen, P. (1994a, May 01). Who is really watching the commercials?. ANA - ESOMAR. Retrieved June 13, 2024, from
https://ana.esomar.org/documents/who-is-really-watching-the-commercials-
Blair, M. H. (1994a, May 01). Maximising the effectiveness of television advertising. ANA - ESOMAR. Retrieved June 13, 2024, from
https://ana.esomar.org/documents/maximising-the-effectiveness-of-television-advertising
Carassi, M. (1994a, January 01). How can we measure the effectiveness of advertising?. ANA - ESOMAR. Retrieved June 13, 2024, from
https://ana.esomar.org/documents/how-can-we-measure-the-effectiveness-of-advertising-