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Research reports

Qualitative research on Stretch 'n' Seal commercial

The general objectives of this research were twofold:firstly to explore consumer reactions to the Stretch'N' Seal commercial, and secondly to elaborate consumerneeds from food wraps. The research was undertaken inorder to show what modifications...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 23, 1973
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Citation

, C. (1973a, August 23). Qualitative research on Stretch 'n' Seal commercial. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-stretch-n-seal-commercial


Research reports

Report on qualitative research on Sunsilk colour foam

The general objectives of the research were to evaluatea further two advertising executions for Sunsilk ColourFoam. The specific research objectives were:1. to establish which of the two copy approachesbest communicated the product to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 21, 1973
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Citation

, C. (1973a, August 21). Report on qualitative research on Sunsilk colour foam. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-sunsilk-colour-foam


Research reports

Qualitative research on lager tv advertising for Carling Black Label

The general objectives of this research were toexamine responses to Carling Black Label advertising inthe context of:Men and women's attitudes to Lager as whole reactions to a selection of competitiveLager advertising.About this collection:Peter...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 21, 1973
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Citation

, C. (1973a, August 21). Qualitative research on lager tv advertising for Carling Black Label. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-lager-tv-advertising-for-carling-black-label


Research reports

Qualitative research on Snuggles tv advertising demonstrations

The primary objective of this research was to exploremothers' reactions to five alternative Demonstrationsequences as integral parts of a launch commercial forSnugglers. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 13, 1973
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Citation

, C. (1973a, August 13). Qualitative research on Snuggles tv advertising demonstrations. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-snuggles-tv-advertising-demonstrations


Research reports

Qualitative research on Omo lemon and non-lemon advertising concepts

This report sets out the results of two pieces of QualitativeResearch on Omo Advertising concepts. Both parts involveda similar sample and research design, and both involvedassessing reactions to some advertising concepts on...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 3, 1973
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Citation

, C. (1973a, August 03). Qualitative research on Omo lemon and non-lemon advertising concepts. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-omo-lemon-and-non-lemon-advertising-concepts


Research reports

Report on qualitative research on a Top Deck commercial

Following qualitative research (CRAM 973), examiningthree different approaches for the advertising ofTop Deck, Doyle Dane Bernback have produced a30-second and 15-second cartoon commercial 'Diver'.The objectives of the research reported here wereto...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 21, 1973
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Citation

, C. (1973a, July 21). Report on qualitative research on a Top Deck commercial. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-a-top-deck-commercial


Research reports

Qualitative research on Barclaycard 1973 advertising

This research was undertaken to examine the reaction tosome possible approaches for 1973 Barclaycardadvertising aimed to encourage applicationsfor Barclaycard amongst uncarded and carded sectors of the banked market.Two phases of research were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 3, 1973
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Citation

, C. (1973a, July 03). Qualitative research on Barclaycard 1973 advertising. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-barclaycard-1973-advertising


Research reports

Research report on Gillette GII advertising study

J.W.T. have produced four new commercials forGillette's GII razor, consisting of testimonials aboutthe razor from members of the public interviewed in thestreet. The objectives of these films were: 1. To communicate that GII is a completely new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 8, 1973
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Citation

, C. (1973a, June 08). Research report on Gillette GII advertising study. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/research-report-on-gillette-gii-advertising-study


Research reports

Qualitative research on Macleans white fluoride

Leo Burnett has produced two new press treatmentsfor Macleans White Fluoride, which was launched in 1971.Since then the basic strategy of fluoride protection has remained constant, but an attempt has been made to give the advertisements a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1973
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Citation

, C. (1973a, June 03). Qualitative research on Macleans white fluoride . ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-macleans-white-fluoride-