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, C. (1975a, October 01). Night nurse advertising research. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/night-nurse-advertising-research
, C. (1975a, October 01). Qualitative research on 'Cool' advertising. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/qualitative-research-on-cool-advertising
, C. (1975a, October 01). Project Hancock . ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/project-hancock-
, C. (1975a, September 08). Dettol advertising. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/dettol-advertising
, C. (1975a, August 01). Qualitative research on Servis advertising concept. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/qualitative-research-on-servis-advertising-concept
, C. (1975a, August 01). Summary report on television advertising for Grovewood kitchen units 'Tramps' commercials. ANA - ESOMAR. Retrieved September 23, 2024, from
, C. (1975a, July 08). Nevis advertising test. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/nevis-advertising-test-10556
, C. (1975a, July 07). Qualitative assessment of alternative main-benefit expressions for Three Wishes beauty soap. ANA - ESOMAR. Retrieved September 23, 2024, from
, C. (1975a, July 01). Summary results of qualitative research on the slumberland 'Shrinking Room' commercial. ANA - ESOMAR. Retrieved September 23, 2024, from