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Roberts, A. (1999a, August 01). TvSpan. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/tvspan
Dobinson, J. (1999a, August 01). Some ratings are more equal than others. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/some-ratings-are-more-equal-than-others
Cramphorn and Caldeiro (1999a, June 15). Effective advertising. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/effective-advertising
Squires and Carter (1999a, June 15). Proving radio works. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/proving-radio-works
Paskowitz and Bennett (1999a, June 15). A test of media effectiveness for Imperial Margarine. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/a-test-of-media-effectiveness-for-imperial-margarine
Guillen, Galdames and del Canto (1999a, June 15). Evaluation of advertising efficiency and effectiveness. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/evaluation-of-advertising-efficiency-and-effectiveness
Stipp and Briggs (1999a, June 15). How Internet advertising works. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/how-internet-advertising-works
Ibarra and Alaluf (1999a, June 15). Quantitative measurement. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/quantitative-measurement
Ferris and Charlebois (1999a, June 15). Assessing radio advertising effectiveness. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/assessing-radio-advertising-effectiveness