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, C. (1974a, February 11). Qualitative research report on three new 'top deck' test commercials. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/qualitative-research-report-on-three-new-top-deck-test-commercials
, C. (1974a, February 03). Report on qualitative research on two new CBL commercials . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/report-on-qualitative-research-on-two-new-cbl-commercials-
, C. (1974a, January 19). Research on Softlan advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/research-on-softlan-advertising
, C. (1974a, January 12). Qualitative research into Kotex advertising approaches . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/qualitative-research-into-kotex-advertising-approaches-
, C. (1974a, January 11). Qualitative research on Lord Ducane Sherry advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/qualitative-research-on-lord-ducane-sherry-advertising
, C. (1973a, December 15). Qualitative research into two advertising approaches for sanitary towels . ANA - ESOMAR. Retrieved September 26, 2024, from
, C. (1973a, December 03). Qualitative research report on TCP 'Tavern' commercial pre-test. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/qualitative-research-report-on-tcp-tavern-commercial-pre-test
Vincent, M. (1973a, November 28). Application of a new theory to allow a better definition, control and measurement of advertising strategies. ANA - ESOMAR. Retrieved September 26, 2024, from
, C. (1973a, October 01). Research report on Polo commercials. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/research-report-on-polo-commercials