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Sainath, A. (2020a, November 02). Integrated pricing strategy. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/integrated-pricing-strategy
Rayner, Southern and Gibbon (2020a, November 02). Purpose in Asia. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/purpose-in-asia
Sasso, M. (2017a, November 08). Uncovering affinities and brand equity by simply listening. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/uncovering-affinities-and-brand-equity-by-simply-listening-9146
Gorti, Jain, Sexton and Sen (2015a, June 15). Measuring pricing power of a global brand in an Asian market . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/measuring-pricing-power-of-a-global-brand-in-an-asian-market-
Brand , Mayumi, Marcondes and Aleixo (2015a, June 15). Coca Cola's real-time intelligence. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/coca-cola-s-real-time-intelligence
Suárez-Gapp and Hofmann (2010a, October 19). The dots can only be connected with a tune!. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-dots-can-only-be-connected-with-a-tune-
Götze, S. (2009a, September 22). Sustainability as a monetary brand value. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/sustainability-as-a-monetary-brand-value
Protheroe and Greenstreet (2009a, May 07). Measuring the brand impact of search. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/measuring-the-brand-impact-of-search
Ross, Stenger, Lovejoy, Rodriguez and Pring (2008a, September 26). Let it flow!. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/let-it-flow-