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Research papers

The Value Equation: How Can Behavioural Science Increase Brand Value?

In this paper, you will learn how rediscovering the essence of why shoppers buy your category and how they choose brands is at the heart of winning shopper trade-offs. We will share a thought process using a value equation model to boost brand value:...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Richard Bordenave, Divya Radhakrishnan, Sophie Mahe, Ted Uloft
November 22, 2023
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Citation

Bordenave, Radhakrishnan, Mahe and Uloft (2023a, November 22). The Value Equation: How Can Behavioural Science Increase Brand Value? . ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/the-value-equation-how-can-behavioural-science-increase-brand-value-


Research papers

Uncovering the unspoken word

In today's fast-paced digital world time is precious, speed is of the essence and attention spans are short - yet expectations of market research have never been greater. This is why we have to adjust, challenge existing norms and come up with...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Paul Janssen, Robin de Rooij, Marina Georgieva
Company: SKIM
May 9, 2017
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Citation

Janssen, de Rooij and Georgieva (2017a, May 09). Uncovering the unspoken word. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/uncovering-the-unspoken-word-8993


Research papers

Running research communities in Asian markets

Online research communities are the new star in market research. These online platforms connect a company with a group of interested and interesting consumers to collaborate with in qualitative research. With the rise of social media, Asian consumers...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Tom De Ruyck, Erica Van Lieven
Companies: InSites Consulting, Direction First
May 13, 2014
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Citation

De Ruyck and Van Lieven (2014a, May 13). Running research communities in Asian markets. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/running-research-communities-in-asian-markets-8143


Research papers

My mum's throne room

If you asked a group of mothers what they would miss most from their home if it all disappeared would you really expect them to say the toilet? We did that excercise in a few South East Asian cities among the new urban classes and despite their...

Catalogue: Congress 2013: Think Big
Author: Dave McCaughan
September 26, 2013
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Citation

McCaughan, D. (2013a, September 26). My mum's throne room. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/my-mum-s-throne-room-8070


Magazines

Research World (March/April 2012)

Innovating, Inspiring Asia! In this issue we explore where the region is going and what the next opportunities will be.

Catalogue: Research World 2012
Author: ESOMAR B.V.
April 15, 2012
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Citation

B.V., E. (2012a, April 15). Research World (March/April 2012). ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/research-world-march-april-2012-