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, C. (1973a, June 08). Summary report on teenage attitudes to television viewing with special reference to 'pop' music. ANA - ESOMAR. Retrieved September 25, 2024, from
, C. (1973a, March 11). Qualitative research on Maxwell House commercial. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/qualitative-research-on-maxwell-house-commercial