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Piquet, S. (1978a, June 14). The changing role of advertising campaigns in French market . ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/the-changing-role-of-advertising-campaigns-in-french-market-
Channon, C. (1978a, June 14). Adding value to a British bank. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/adding-value-to-a-british-bank
Caffyn, J. M. (1977a, December 01). Some social applications of communication research. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/some-social-applications-of-communication-research
Holm, K. (1977a, June 15). Market research as a decision aid for an image campaign, as demonstrated by the information campaign of Esso A.G.. ANA - ESOMAR. Retrieved September 25, 2024, from
Holm, K. (1977a, June 15). Market research as a decision aid for an image campaign, as demonstrated by the information campaign of Esso A.G. (German). ANA - ESOMAR. Retrieved September 25, 2024, from
Pomerance, E. C. (1977a, June 15). Generalizations from accumulating copy test results. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/generalizations-from-accumulating-copy-test-results
Waters and Macafee (1976a, June 15). A study of vehicle speed measurement using film techniques. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/a-study-of-vehicle-speed-measurement-using-film-techniques
Knecht and Rook (1976a, June 15). Some examples of research on bio-tex promotion. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/some-examples-of-research-on-bio-tex-promotion
Schaefer, W. (1976a, June 15). At least sixty percent of promotion material is wasted!. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/at-least-sixty-percent-of-promotion-material-is-wasted-