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Research reports

Medallion pack research

Gallaher Ltd . have in hand plans for a possible extension to the Benson and Hedges range. This plan envisages the launch of a cigarette priced at 3/- for twenty, under the Benson and Hedge franchise, and with the brand name Medallion. The brand...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Medallion pack research. ANA - ESOMAR. Retrieved July 02, 2024, from


https://ana.esomar.org/documents/medallion-pack-research


Research reports

The demand for Greek tobacco

The research is essentially required to answer the following questions: 1. What is the present demand in different European countries for various types of tobacco; 2. How is this demand changing from year to year?On the basis of the answers to these...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
×

Citation

, C. (1970a, August 01). The demand for Greek tobacco. ANA - ESOMAR. Retrieved July 02, 2024, from


https://ana.esomar.org/documents/the-demand-for-greek-tobacco


Research reports

Qualitative and quantitative research on fruit juices

The objectives of this research were:1. To obtain qualitative data on motives for the consumption of Fruit Juices at home, attitudes, usage by the family, etc.;2. Similarly, to examine in qualitative way reactions to C-Juice, sample pack, and label...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
×

Citation

, C. (1970a, August 01). Qualitative and quantitative research on fruit juices. ANA - ESOMAR. Retrieved July 02, 2024, from


https://ana.esomar.org/documents/qualitative-and-quantitative-research-on-fruit-juices


Research reports

Qualitative research on multivitamin concept and name

This research was concerned with a multivitamin product in tablet form. It is envisaged that the product will consist of red and black tablets, packed in a drum,retailing at about £1.0.0. for a month's supply. One tablet of each colour will...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
×

Citation

, C. (1970a, August 01). Qualitative research on multivitamin concept and name. ANA - ESOMAR. Retrieved July 02, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-multivitamin-concept-and-name


Research reports

Qualitative research on Sovereign

This report combines together the results of two sets of group interviews on advertising for Sovereign. For both parts of the research, the general objectiveswere to assess how Sovereign and Player's smokers reacted to the advertisements as themes;...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
×

Citation

, C. (1970a, August 01). Qualitative research on Sovereign. ANA - ESOMAR. Retrieved July 02, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-sovereign


Research reports

Qualitative research on wallcoverings

The objective of this research was to determine whether the concept of this new adhesive, particularly with regard to hessians, is acceptable to decorators who apply hessians and other heavy wallcoverings. In detail the objectives were:1. To obtain...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
×

Citation

, C. (1970a, August 01). Qualitative research on wallcoverings. ANA - ESOMAR. Retrieved July 02, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-wallcoverings


Research reports

VIM liquid

Lever Bros. has developed a new floor cleaner which they intend to market under the brand name Vim Liquid. The brand is a direct application product, the liquid being poured by the housewife straight on to the floor. This research was intended: 1. to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
×

Citation

, C. (1970a, August 01). VIM liquid. ANA - ESOMAR. Retrieved July 02, 2024, from


https://ana.esomar.org/documents/vim-liquid


Research reports

Report on senior service gift scheme

Five Gift Schemes have been produced for the development of Senior Service Tipped. This research had three major objectives:- to check on consumer comprehension of the mechanics of the schemes.- to assess the relative acceptability of the schemes.-...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
×

Citation

, C. (1970a, August 01). Report on senior service gift scheme . ANA - ESOMAR. Retrieved July 02, 2024, from


https://ana.esomar.org/documents/report-on-senior-service-gift-scheme-


Research reports

Timpson's store image study

The aim of this research is to investigate consumer reactions to this new presentation of Timpson's, to define what is communicated and identifyany specific negatives or positives within this corporate image. More specifically tho research is...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
×

Citation

, C. (1970a, August 01). Timpson's store image study. ANA - ESOMAR. Retrieved July 02, 2024, from


https://ana.esomar.org/documents/timpson-s-store-image-study