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Flischel, K. (1994a, May 01). Strategies for optimal use of research. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/strategies-for-optimal-use-of-research
Klebe, S. (1994a, May 01). Consumer target groups and their viewing behaviour. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/consumer-target-groups-and-their-viewing-behaviour
den Boon, A. K. (1994a, May 01). The reliability of television audience ratings. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/the-reliability-of-television-audience-ratings
Eckhardt, J. (1993a, June 15). Marketing for public radio in competition. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/marketing-for-public-radio-in-competition
Erbring and Schabedoth (1993a, June 15). Measuring editorial style in women's magazines. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/measuring-editorial-style-in-women-s-magazines
Rosen, Cohen and Cymbalista (1993a, June 15). Multiple-constituency research in a politicized marketing environment. ANA - ESOMAR. Retrieved June 02, 2024, from
Matesanz and Izquierdo (1992a, September 01). Sponsorship of TV programmes . ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/sponsorship-of-tv-programmes-
Matesanz and Izquierdo (1992a, September 01). Sponsorship of TV programmes (Spanish). ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/sponsorship-of-tv-programmes-spanish-
Pilo, G. (1992a, June 15). Which children for television. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/which-children-for-television