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Heilbrunn, B. (1996a, September 01). Consumption values and brand attachment. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/consumption-values-and-brand-attachment
Lees, C. (1996a, June 15). The interactive consumer. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-interactive-consumer
Paramore, J. (1996a, May 01). Financial service, brand realities . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/financial-service-brand-realities-
Bairfelt and Richards (1995a, June 15). From customer satisfaction to customer segmentation. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/from-customer-satisfaction-to-customer-segmentation
Fletcher, Retejum and Godwin (1995a, June 01). The detailed evaluation and analysis of the cardiovascular market in Russia. ANA - ESOMAR. Retrieved September 26, 2024, from
Storbacka and Luukinen (1994a, June 15). Managing customer relationship profitability. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/managing-customer-relationship-profitability
Feldwick, P. (1994a, June 15). Reports of the death of brands have been greatly exaggerated. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/reports-of-the-death-of-brands-have-been-greatly-exaggerated
Buckle and McKee (1994a, June 15). Unusual bedfellows. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/unusual-bedfellows
Petty and Hewitt (1993a, September 01). In TQ, the process can be as important as the results. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/in-tq-the-process-can-be-as-important-as-the-results