Resources Library by ANA

1 eureka moment, 2 famous ads, 3 reaps the rewards

How 3 did it:If brands come readily to mind Then profit won’t be far behind All round the world, the rule’s the same Your only objective–AIM FOR FAME When your brand needs that fame ignition You can’t rely upon cognition...

Catalogue: Congress 2015: Revelations

Authors: John Kearon, Tom Malleschitz

October 1, 2015

Contextual actions speak louder than words

Context is everything! The impact of context on human behaviour has been widely demonstrated in numerous experiments, both academic and marketing related. People don’t always do what they say because they generally don’t have a clue what...

Catalogue: Congress 2015: Revelations

Authors: Jasper Scheir, Sjoerd Koornstra

Company:

October 1, 2015

When should we ask, when should we measure?

The market research industry has relied for so many years on a fundamental data collection tool: the questionnaire. Transition to online research has been done by adapting this old friend to the internet. Over the last years we have witnessed the...

Catalogue: Congress 2015: Revelations

Authors: German Loewe, Roos Voorend, Carlos Ochoa, Melanie Revilla

Company: Netquest

October 1, 2015

Reliability and predictive validity in consumer neuroscience

Consumer neuroscience research often employs small samples, and questions are frequently raised as to whether resulting inferences are reliable and relevant to real world behaviour. Here we share extensive findings that directly address these...

Catalogue: Congress 2015: Revelations

Author: Michael E. Smith

Company: Nielsen

October 1, 2015