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Research papers

The Canadian experience in developing an outdoor reach & frequency model

This paper describes the utilization of GPS/cellular technology to record routes/distances traveled by respondents and therefore the opportunity to be exposed to outdoor advertising, providing the opportunity to build reach against various...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Authors: Joanne van der Burgt, Mary E. Falbo
June 20, 2003
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Citation

van der Burgt and Falbo (2003a, June 20). The Canadian experience in developing an outdoor reach & frequency model. ANA - ESOMAR. Retrieved June 23, 2024, from


https://ana.esomar.org/documents/the-canadian-experience-in-developing-an-outdoor-reach-frequency-model