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Pioche, A. (1992a, June 15). A definition of brand equity relying on attitudes and validated by behaviour. ANA - ESOMAR. Retrieved June 17, 2024, from
Factor and Hustaix (1991a, June 15). If only life was so simple!. ANA - ESOMAR. Retrieved June 17, 2024, from
https://ana.esomar.org/documents/if-only-life-was-so-simple-
Wilkinson, J. (1990a, June 15). Back to the future. ANA - ESOMAR. Retrieved June 17, 2024, from
https://ana.esomar.org/documents/back-to-the-future