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Voog and Parnoja (1998a, June 15). Why are some local brands more successful than any other brand?. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/why-are-some-local-brands-more-successful-than-any-other-brand-
Greig, I. D. (1998a, June 15). Brand choice modelling. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/brand-choice-modelling
Becker, C. (1998a, June 15). Local brands, global brands. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/local-brands-global-brands
Banks, Debacq and Tan (1998a, June 15). The Yin and Yang of branding. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/the-yin-and-yang-of-branding
Almquist, Turvill and Roberts (1998a, June 15). Combining economic and image analysis for breakthrough brand management . ANA - ESOMAR. Retrieved June 21, 2024, from
Schultz, D. E. (1998a, June 15). Budgeting for brand outcomes. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/budgeting-for-brand-outcomes
Blackett and Reeve (1998a, June 15). Brand valuation in telecommunications. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/brand-valuation-in-telecommunications
Vihalemm, T. (1997a, November 01). Construction of otherness via cross-cultural advertising. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/construction-of-otherness-via-cross-cultural-advertising
Sharma and Wable (1997a, November 01). The perfect fit- Model, script, and the cultural ethos. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/the-perfect-fit--model-script-and-the-cultural-ethos