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Dawson, J. (1995a, June 15). Strategies for retailers in Europe by 2000. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/strategies-for-retailers-in-europe-by-2000
Dimitriadis and Bidault (1994a, June 15). Branding in business-to-business markets. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/branding-in-business-to-business-markets
Wood, I. E. (1994a, June 15). Brands on market earth. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/brands-on-market-earth
Ramsay, W. (1994a, June 15). Strategic and structural implications in managing European brand development. ANA - ESOMAR. Retrieved June 21, 2024, from
Boutié, P. (1994a, June 15). The map is not the territory. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/the-map-is-not-the-territory
Ilsley and Posten (1994a, June 15). Using the eyes of the consumer to build successful, globalized brand management strategies. ANA - ESOMAR. Retrieved June 21, 2024, from
Verlinden, R. (1994a, June 15). Brand personality modelling. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/brand-personality-modelling
Fuller and Rippon (1994a, June 15). Breaking free from the testing mentality. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/breaking-free-from-the-testing-mentality
Greig and Poynter (1994a, June 15). Brand transfer. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/brand-transfer