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Morgan and Bond (1988a, June 15). The need for the integration of market potential and pricing micro-models. ANA - ESOMAR. Retrieved June 18, 2024, from
Morgan, R. P. (1987a, October 26). Brand/price trade-off . ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/brand-price-trade-off-