Resources Library by ANA

Fact or fiction

Historically the UK book trade has been poorly served with information about the market - in terms of both actual sales and buyer behaviour and attitudes. There were many assumptions made about the market, for example, who is buying what books, and...

Catalogue: Seminar 1993: Competition In Publishing

Author: Leslie Henry

June 15, 1993

The Family Circle study of schedule impact

In 1991 The New York Times Company Women's Magazines released the Family Circle Study of Print Advertising Effectiveness. This was the first fruit of a joint effort begun two years earlier with Citicorp's POS Information Services Division, which had...

Catalogue: Seminar 1993: Competition In Publishing

Author: Rebecca M. McPheters

June 15, 1993

Data for dialogue

The following, linked, papers argue that representative consumer panels, reflecting actual purchasing behaviour, have a unique role to play in the provision of relevant, actionable information to both the retailers and the manufacturers who wish to...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession

Authors: Richard Piper, Allan Breese

Company: KANTAR TNS Malaysia

June 15, 1993

AUDE

This paper discusses about AUDE (Analyse Unifiee des DonneEs), a new marketing tool, launched in FRANCE last fall 1992 and which has jointly been developped by SECODIP and MEDIAMETRIE. The two main topics addressed by AUDE are on the one hand TV...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing

Author: Alain Quaghebeur

Company: KANTAR TNS Malaysia

June 15, 1993

Which factors influence the extensiveness of the buying process of farmers?

The extensiveness of the buying process refers to the amount of information acquisition and alternative evaluation with respect to the purchase of a mean of production. Knowledge about the determinants of the extensiveness of the buying process is...

Catalogue: Seminar 1992: European Agriculture In Transition

Author: Maarten Kool

June 15, 1992

Reversing trends: Children and consumption

Everyone is aware that the lives of American children in the last decade of the Twentieth Century differ in many ways from those of previous generations, particularly the lives of the famous "Baby Boom" generation. Baby Boomers grew up in the social...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?

Author: Albert J. Yesk

June 15, 1992

Adults and young teenagers

The objectives of the paper are: -Measure readership of most print media types such as dailies, weekly and monthly magazines. -Measure viewership of all television broadcast time segments and of video -Measure radio audience Compare press readership...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East

Author: Akram Raffoul

June 15, 1992

Organizational buying behavior

This paper is part of an international study. It discusses the behaviour of purchasing managers and the people they interact with throughout the purchasing process. After a brief description of the methodology used, the first part focuses on the...

Catalogue: Seminar 1992: Business To Business Marketing

Authors: Andrew C. Gross, Renaud de Maricourt, Francis Malige

June 15, 1992

The changing language of young Spanish consumers

The role of brand names in the language of young consumer s is obvious, and raises various type of questions. For practical reasons , we will divide there into three types. a. what is the basis tor the repercussion on the name brands on the...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?

Author: Alejandro Suarez Antelo

June 15, 1992