Resources Library by ANA

Call yourself a developer?

Microsoft needed to accurately identify their prime target of developers. Their solution lies at the intersection of Consumer and B2B research. Learn why Microsoft needed to use one to figure out the other, while exploring secondary data sets.The...

Catalogue: Congress 2017: Visionary

Authors: Hetty Fore, Renuka Iyer, Keith Phillips

Company: Research Now SSI

September 5, 2017

Why visionary researchers must embrace their inner comedian

We live in an age where a counselor to the Leader of the Free World has defended the White House spokesman's use of Alternative Facts, where Fake News is alleged to have affected the outcome of elections, and the contested notion of a Post-Truth era...

Catalogue: Congress 2017: Visionary

Authors: Will Goodhand, Stephen Carlin

Company: KANTAR TNS Malaysia

September 4, 2017

A conversation with Globo

Listening how GloboTV, one of the largest media companies in the world (producing around 2,400 hours of entertainment and 3,000 hours of journalism per year in Brazil) runs Conversa, a multi-platform online community to boost viewer’s...

Catalogue: Latin America 2017: #IN

Authors: Adriana Rocha, Ana Frias

June 15, 2017

From Big Data to big decisions

In a world of Big Data and an ever-widening variety of data types, technological tools and infrastructure, while not glamorous, are mission-critical to insights creation and building a data-driven business culture. Microsoft's Market Research team...

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Authors: Reed Cundiff, Ilana Saarikko

Company: Microsoft

November 18, 2016

Time is on our side

"How Much Time Have We Got?" is an important presentation for:-Brands who want more of consumers' time but aren't sure how to get it;-Research practitioners who want to go from lots of data to a punchy deliverable, building key stats and analysis...

Catalogue: Congress 2016: #WOW

Authors: Ian Wright, David Benabo

Company: Tapestry

September 22, 2016

NextGen

There are fascinating differences between emerging economies and developed ones in how people consume news – and for that matter the role news plays in their lives. Understanding these differences will be critical to news organisations in a...

Catalogue: Congress 2016: #WOW

Authors: Kevin Cowan, Santanu Chakrabarti

September 22, 2016

Measuring the effectiveness of advertising

Consumers are not necessarily interested in most brands or ads. Usually they do not have time to reflect on what the ad means for them and the brand. This means that it is necessary to understand the way consumers are processing ads. An optimal...

Catalogue: Congress 2016: #WOW

Author: Sjoerd Koornstra

September 22, 2016

Digital assistants- A brand's best friend?

Large internet companies are putting an awful amount of effort into building or improving Digital Assistants (DA). We are still at a nascent stage with this technology, however it is clear that Digital Assistants are set to be a new personalised...

Catalogue: Congress 2016: #WOW

Author: David Wright

Company: KANTAR TNS Malaysia

September 22, 2016

Big Data and research data

We all know companies hold more customer data than ever before, but how can we successfully marry this to primary research? What's the best way to map psychographic data (attitudes, behaviours, responses, etc.) to the data you reliably have for all...

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Authors: Joe Catling, Rupesh Patel

Company: Relish Research

June 15, 2016