Abstract:

In a world of Big Data and an ever-widening variety of data types, technological tools and infrastructure, while not glamorous, are mission-critical to insights creation and building a data-driven business culture. Microsoft's Market Research team (CMR) will share an innovative solution they developed to capture on-device product feedback that, when linked with terabytes of behavioral data, has generated insights to drive supply chain, product development and customer engagement decisions. This on-device measurement is part of the CMR's larger data management strategy, which brings together telemetry, survey data, and on-device measurement, using modern technologies like Azure, R, Machine Learning, and PowerBI, to generate and share knowledge that drives decision-making across Microsoft.