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Videos

Between a rock and a hard place

What does it really mean to be an adventurer? And what do adventurers really want from a brand like Clif? To answer these questions truthfully, we needed to leave the boardroom far behind, step into their worlds and experience their adventures first...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Anne Lacey, Michelle Thevil
June 15, 2016
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Citation

Lacey and Thevil (2016a, June 15). Between a rock and a hard place. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/between-a-rock-and-a-hard-place-8684


Videos

Brands that make me smile

Researchers are increasingly collecting user-generated content as part of the research process. This presentation highlights the problems encountered when using selfie photographs (selfies) to measure in-the-moment responses towards brands, focusing...

Catalogue: Global Qualitative 2014: Research Renaissance
Author: Pete Comley
Company: Join the Dots InSites Consulting
June 15, 2014
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Citation

Comley, P. (2014a, June 15). Brands that make me smile. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/brands-that-make-me-smile-8164


Videos

(Con-)figure it out!

In our case study, we investigate the use of digital configurators within market research online communities (MROCs) as viable tools to empower consumers and fuel front-end innovation. Based on an online research community by Braun, an electronic...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Volker Bilgram, Dorothée Stadler, Gabriele Stahl
June 15, 2014
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Citation

Bilgram, Stadler and Stahl (2014a, June 15). (Con-)figure it out!. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/-con--figure-it-out--8152