Resources Library by ANA

Breaking the spell of Sisyphus

The work of a market researcher can be a truly Sisyphean task: you conduct your project, craft your insights, present them to marketers, only to be confronted with similar research question months later. You're back to the bottom of the hill. That is...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Anna Demianova, Susanne Stahl

Company: Point-Blank International GmbH

November 16, 2016

Sound research

"How can we increase brand consideration and purchase intention." This is a fundamental question that any consumer brand faces. This is exactly what SONOS, the pioneer of the wireless home audio market, wanted to explore further. The first step was...

Catalogue: Congress 2016: #WOW

Authors: David Feick, Frank Buckler

September 22, 2016

Taste the feeling of a new brand tracking ecosystem

Is Coca-Cola truly prepared to lift the hood and let the rest of the industry take-a-look at their crown jewel? Sounds hard to believe, but yes they are! You will hear the story of how Coke upgraded their 90+ market tracking study, creating an...

Catalogue: Congress 2016: #WOW

Authors: Patricio Pagani, Horst Feldhaeuser, Clare-Marie Hulsey

Company: Infotools

September 22, 2016

New visions

Luxottica used research to help them to understand the barriers behind the resistance and what actions could overcome them. China, India and Brazil were identified as key countries that would help understand barriers and identify actions. The overall...

Catalogue: Congress 2016: #WOW

Authors: Simona Sbarbaro, Giuseppe Tonolini

September 22, 2016

The evolution of PayPal: New money, new purpose

In 2015, PayPal stood on the brink of a new and exciting future as it parted company with eBay and prepared its new independence and launch on NASDAQ. In light of this, the brand sought to redefine itself in the context of a highly dynamic and...

Catalogue: Congress 2016: #WOW

Authors: Daniel Jenkinson, Robert Cook

Company: Firefish

June 15, 2016

Research as a customer experience

SkyTeam is an alliance of 20 different airlines – each with their own strategies, processes and cultures. Their network covers over 1,000 airports and their members serve millions of passengers daily. In this complex...

Catalogue: Congress 2016: #WOW

Authors: David van Dongen, Farrell Styers, Annelies Verhaeghe, Pieter De Vuyst

Company: InSites Consulting

June 15, 2016

2X the impact at ½ the time and ½ the cost?

This paper will share the learnings from our experience of the journey to re-invent our Unilever H&A, one which we think successfully delivered on the brief. It will specifically cover four key areas: 1. What are the opportunities provided by...

Catalogue: Congress 2016: #WOW

Authors: Namita Mediratta, Karen O'Hara, Mark Whiting, Sunando Das

Company: KANTAR TNS Malaysia

June 15, 2016

Eat fresh, Latin America!

Subway, the world's biggest restaurant company by number of outlets, is an excellent example of a successful regional expansion of an American company into Latin America. With more than 4,400 restaurants in over 30 countries in the region, Subway...

Catalogue: Latin America 2016: Research Renovation

Authors: Gabriel Aleixo, Ingrid Rivera

April 13, 2016

Mandala to metamorphosis

The world of research and strategy is ever evolving. By learning to embrace this state of flux, researchers can move forward powerfully while staying grounded at their core, both personally and professionally. This fun and interactive workshop pulls...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!

Authors: Brooke Rothman, Kylin O'Brien

November 15, 2015