You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Brand Usage.
ANA has found 1 results for you, in 523 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Intentions-to-buy and claimed brand-usage

This paper concerns the relationship between consumers' expressed Intentions-to-buy different brands in a product-field and their claimed brand- Usage. The results also indicate the extent to which expressed Intentions-to-buy appear to reflect...

Catalogue: ESOMAR/WAPOR Conference 1965
Authors: Andrew S. C. Ehrenberg, Michael Bird
June 15, 1965
×

Citation

Ehrenberg and Bird (1965a, June 15). Intentions-to-buy and claimed brand-usage. ANA - ESOMAR. Retrieved June 24, 2024, from


https://ana.esomar.org/documents/intentions-to-buy-and-claimed-brand-usage