Resources Library by ANA

Breaking the walls between traditional and digital marketing

This work consists of a meta-analysis compiling learnings from different advertising sales experiments that ran in Latin America between 2017 and 2018. By contrasting results of measurements performed with advertising campaigns, we aim to elucidate...

Catalogue: Latin America 2019

Authors: Caio Daier, Rebecca Azevedo, Emiliano Mosca, Liliana Antunes

Companies: Facebook, Kantar

April 7, 2019

When should we ask, when should we measure?

The market research industry has relied for so many years on a fundamental data collection tool: the questionnaire. Transition to online research has been done by adapting this old friend to the internet. Over the last years we have witnessed the...

Catalogue: Congress 2015: Revelations

Authors: German Loewe, Roos Voorend, Carlos Ochoa, Melanie Revilla

Company: Netquest

October 1, 2015

Hybrid studies can enrich and cheapen at the same time?

At the same time that we admit that online surveys are not yet representative of the national population in Brazil, there is no doubt that it is now possible to perform hybrid studies and obtain the contribution of the "online" for ...

Catalogue: Latin America 2015: Carnival of Insights

Authors: Laure Castelnau, Paula Yamakawa, Helio Gastaldi

Company: IBOPE Inteligencia

June 15, 2015

Newsflash: reaching Asia's high income earners

This is a global research focusing on mobile news consumption amongst affluent/B2B news consumers. The content can be tailor made to focus on Asia (we survey 3 Asian countries: Singapore, Australia and India) and provide comparision points to global...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Sally Wu, Rob Valsler

Company: KANTAR TNS Malaysia

May 13, 2014

The G-Local shopper

General learnings from the world of shopper insight are shared in this presentation in order to give the audience an understanding of how tangible shopper insight can be, and the commonality that exists between markets in terms of shopper needs. At a...

Catalogue: CEE Research Forum 2013: Research Remix

Author: Danielle Pinnington

March 17, 2013

From intuitive to formal cultural knowledge

As global marketing and market research efforts increasingly become centralized, one of the fallouts has been a loss of intuitive cultural knowledge that has traditionally been built into consumer insight and marketing communication by local teams...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts

Authors: Poonam V. Kumar, Anjali Puri

Company: KANTAR TNS Malaysia

November 18, 2010

Pavlov revisited

After the rapid and widespread emergence of online access panels, we are currently witnessing a new trend towards online custom panels that are specifically built, used and managed for research purposes of one company or its brand(s). This study...

Catalogue: Panel Research 2008

Authors: Bert Borggreve, Mike Friedman, Kristof De Wulf

Company: Kraft Heinz Company

October 24, 2008

How to spend a thousand dollars in Asia

This paper describes how the mainstream media channels are fragmenting across Asia, and new digital communications possibilities are proliferating.With so many new channels to experiment with, and so little research data to evaluate them all, there...

Catalogue: WM3 2007

Author: James Chadwick

Company: MindShare

June 3, 2007

Certainty in a virtual world- Dream o reality?

Since 1996 the global interactive media industry has been striving to demonstrate accountability. Similarly in 1930 print media advertisers began to insist on independent measurement of circulation. They were also working on early versions of...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001

Author: Richard Foan

June 1, 2001