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Lee and Samuels (1978a, September 01). The evaluation of the drink and drive advertising campaign 1976/1977. ANA - ESOMAR. Retrieved September 26, 2024, from
, C. (1978a, July 01). Kronenbourg advertising development research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/kronenbourg-advertising-development-research
Wolfe, A. (1978a, June 14). How to adapt research techniques to design and assess corporate image advertising . ANA - ESOMAR. Retrieved September 26, 2024, from
de Groot, G. (1978a, June 14). A corporate campaign case history. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-corporate-campaign-case-history
de Montmarin, F. (1978a, June 14). Advertising communication on behalf of a government body. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/advertising-communication-on-behalf-of-a-government-body
Piquet, S. (1978a, June 14). The changing role of advertising campaigns in French market . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-changing-role-of-advertising-campaigns-in-french-market-
Channon, C. (1978a, June 14). Adding value to a British bank. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/adding-value-to-a-british-bank
, C. (1978a, June 09). Qualitative research into advertising on Electrolux vacuum cleaners . ANA - ESOMAR. Retrieved September 26, 2024, from
, C. (1978a, April 01). Qualitative research into Brooke Bond Dividend 'D' Tea advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/qualitative-research-into-brooke-bond-dividend-d-tea-advertising