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Müller-Veeh, D. (1972a, June 15). The optimisation of advertising success (German). ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/the-optimisation-of-advertising-success-german-
Müller-Veeh, D. (1972a, June 15). The optimisation of advertising success. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/the-optimisation-of-advertising-success
, C. (1971a, August 01). Pre-testing of Maclemon press advertising . ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/pre-testing-of-maclemon-press-advertising-
, C. (1971a, August 01). Qualitative research on Sovereign advertising . ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/qualitative-research-on-sovereign-advertising-
, C. (1971a, May 01). Pilot research on the Guinness advertising campaign. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/pilot-research-on-the-guinness-advertising-campaign
, C. (1970a, November 10). Report on advertisement testing on Super Weedex . ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/report-on-advertisement-testing-on-super-weedex-
, C. (1970a, October 03). Qualitative research report on Barclays press advertisements 1971. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/qualitative-research-report-on-barclays-press-advertisements-1971
Dobbenberg and Schild (1970a, September 01). Market research as an aid for premium buying policy. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/market-research-as-an-aid-for-premium-buying-policy
, C. (1970a, June 01). Report on qualitative research on Rowntrees fruit pastilles commercial. ANA - ESOMAR. Retrieved September 22, 2024, from