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Whitley, E. W. (1971a, June 15). Case history of a 16-country survey. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/case-history-of-a-16-country-survey
Krief, B. (1971a, May 19). A case history on research-based below-the-line campaign. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/a-case-history-on-research-based-below-the-line-campaign
Segnit and Broadbent (1970a, September 01). Area tests and consumer surveys to measure advertising effectiveness. ANA - ESOMAR. Retrieved September 23, 2024, from
Williams and Wolfe (1970a, September 01). The practical application of package-goods marketing to international travel. ANA - ESOMAR. Retrieved September 23, 2024, from
Collins, L. (1970a, June 15). The art of asking 'why'. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/the-art-of-asking-why-
Jeanteur, R. (1969a, June 15). Strategic decision. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/strategic-decision
Miln, D. (1969a, June 15). A marketing information system. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/a-marketing-information-system
Steinberg, N. (1969a, June 15). A marketing approach of a merger. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/a-marketing-approach-of-a-merger
Steinberg, N. (1969a, June 15). A marketing approach of a merger (French). ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/a-marketing-approach-of-a-merger-french-