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Research papers

Short term diaries

Information about events which happen with great regularity are, individually, of such small importance that no individual could be relied on to list them accurately from memory. But each individual event, when added together, can have very important...

Catalogue: ESOMAR Congress 1968
Authors: John Bermingham, Bryan A. Bates
June 15, 1968
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Citation

Bermingham and Bates (1968a, June 15). Short term diaries. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/short-term-diaries


Research papers

Philip Morris uses research based sales promotion (French)

Sales promotion is an integral instrument and not just a minor advertising accessory. The paper presents a case history: The 1967 Sales Promotion Campaign conducted in France for Philip Morris by Bernard Krief Promotion The following phases will be...

Catalogue: ESOMAR Congress 1968
Author: Bernard Krief
June 15, 1968
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Citation

Krief, B. (1968a, June 15). Philip Morris uses research based sales promotion (French). ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/philip-morris-uses-research-based-sales-promotion-french-


Research papers

Philip Morris uses research based sales promotion

Sales promotion is an integral instrument and not just a minor advertising accessory. The paper presents a case history: The 1967 Sales Promotion Campaign conducted in France for Philip Morris by Bernard Krief Promotion The following phases will be...

Catalogue: ESOMAR Congress 1968
Author: Bernard Krief
June 15, 1968
×

Citation

Krief, B. (1968a, June 15). Philip Morris uses research based sales promotion. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/philip-morris-uses-research-based-sales-promotion


Research papers

Predicting effects of brand name and consumer proposition on consumer purchase decisions

A pre-test study set out to predict which of three versions of a new Lever Brothers product was most likely to be successful. All three products were test-marketed. The paper reports this case history and discusses the following: The role of...

Catalogue: ESOMAR Congress 1968
Authors: John M. Caffyn, Alison Loyd
June 15, 1968
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Citation

Caffyn and Loyd (1968a, June 15). Predicting effects of brand name and consumer proposition on consumer purchase decisions. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/predicting-effects-of-brand-name-and-consumer-proposition-on-consumer-purchase-decisions


Research papers

Problems of communicating with and influencing farmers

We are going to talk about mass communication problems not "in the abstract" , but in connection with their background, keeping in mind what we are actually looking for: total development of men and communities.

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: Noeu Cannat
May 1, 1968
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Citation

Cannat, N. (1968a, May 01). Problems of communicating with and influencing farmers. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/problems-of-communicating-with-and-influencing-farmers


Research papers

Market research and forecasting for the chemical industry

This paper reviews the present state of market research and forecasting for the chemical industry; with particular reference to trends in its use and to current efforts to develop scientific techniques for use in the most difficult part of the art :...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: B. N. Hutchesson
August 1, 1967
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Citation

Hutchesson, B. N. (1967a, August 01). Market research and forecasting for the chemical industry . ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/market-research-and-forecasting-for-the-chemical-industry-


Research papers

How corporate image research is used

Over the past decade or so, managements of American corporations have been making increased use of survey research to guide decisions in the building of company reputations that will facilitate the achievement of specific corporate objectives. This...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Joseph C. Bevis
August 1, 1967
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Citation

Bevis, J. C. (1967a, August 01). How corporate image research is used. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/how-corporate-image-research-is-used


Research papers

The contribution of the pragmatist in the changing media research world

This paper describes the pragmatic function of Media Management in linking the theory and the practice. It discusses the type of decisions Management has to take and whether research is offering the right sort of help. It is particularly concerned...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: Robert W. Jones, Peter I. Jones
August 1, 1967
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Citation

Jones and Jones (1967a, August 01). The contribution of the pragmatist in the changing media research world. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/the-contribution-of-the-pragmatist-in-the-changing-media-research-world


Research papers

Measuring the promotional effectiveness of national tourist organisations

Measuring the effectiveness of the Irish Tourist Board's promotional activities is a continuing process, because of the need to: 1. Justify enough financial support for the organisation's work, and 2: Maintain improvement of effectiveness. Ireland's...

Catalogue: Seminar 1967: Travel and Tourism
Authors: Robert Irvine, Ronald E. Walpole
June 15, 1967
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Citation

Irvine and Walpole (1967a, June 15). Measuring the promotional effectiveness of national tourist organisations. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/measuring-the-promotional-effectiveness-of-national-tourist-organisations