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Research papers

Measurement of the objective and subjective speed of inflation

This paper is devoted to a discussion of the influence of high inflation economies dominated in most countries of Eastern Europe and the former Soviet Union on the choice of marketing strategy and the ways to measure the speed of inflation. The first...

Catalogue: CEE Conference 1995: Towards A Market Economy
Author: Anna V. Andreenkova
Company: CESSI- Institute for Comparative Social Research
April 1, 1995
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Citation

Andreenkova, A. V. (1995a, April 01). Measurement of the objective and subjective speed of inflation. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/measurement-of-the-objective-and-subjective-speed-of-inflation


Research papers

A sociocultural typology of the Mazowsze region in Poland, compared with Western European typologies

The paper is divided in three parts. A short introduction explains the uses of sociocultural variables and typologies in Western Europe. Since Eastern European markets are developing towards the level of complexity of their Western counterparts, it...

Catalogue: CEE Conference 1995: Towards A Market Economy
Authors: Stefano Magistretti, Jacek Dohnalik
Company: KANTAR TNS Malaysia
April 1, 1995
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Citation

Magistretti and Dohnalik (1995a, April 01). A sociocultural typology of the Mazowsze region in Poland, compared with Western European typologies. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/a-sociocultural-typology-of-the-mazowsze-region-in-poland-compared-with-western-european-typologies


Research papers

The changing face of the Czechoslovak consumer 1988 - 1992

The subject of this paper is the process of evolution undergone by Czechoslovak consumers between 1988 and 1992. The development of expectations together with achieved realities of the Czechoslovak population in terms of living standards and patterns...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Mia Bartonova, Jana Bérová
September 1, 1992
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Citation

Bartonova and Bérová (1992a, September 01). The changing face of the Czechoslovak consumer 1988 - 1992. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/the-changing-face-of-the-czechoslovak-consumer-1988---1992