Abstract:
The subject of this paper is the process of evolution undergone by Czechoslovak consumers between 1988 and 1992. The development of expectations together with achieved realities of the Czechoslovak population in terms of living standards and patterns of consumption before and after the "Velvet Revolution" are outlined. The paper describes the changes taking place, the speed of adaptation to new market conditions and the correlation between expectations and actual behaviour of the population and relates these to the progress of economic reforms in Czechoslovakia.
Research Papers
From party rule to rating rule
Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Author: Thomas Oehler
 
June 15, 1993
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The relevance of expectations in predicting behaviour and moods
Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1992
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Long-term, in-depth market analyses based on media market studies
Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1994
