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Research papers

New ways to explore consumer point-of-purchase dynamics

This paper describes recent attempts to use virtual reality components for improving the generation and presentation of experimentally varied tasks in discrete choice analyses. These tasks, particularly in consumer purchase situations, have...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Bernhard Treiber, Stephen P. Needel
September 1, 2000
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Citation

Treiber and Needel (2000a, September 01). New ways to explore consumer point-of-purchase dynamics. ANA - ESOMAR. Retrieved June 13, 2024, from


https://ana.esomar.org/documents/new-ways-to-explore-consumer-point-of-purchase-dynamics