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Wing, Crook and Brahma (2007a, March 12). Consumers at the heart of innovation . ANA - ESOMAR. Retrieved May 30, 2024, from
https://ana.esomar.org/documents/consumers-at-the-heart-of-innovation-
Itty, Moskowitz, Gofman, Manchaiah and Marcus (2004a, March 28). Understanding and optimizing communications and the 'look'. ANA - ESOMAR. Retrieved May 30, 2024, from
https://ana.esomar.org/documents/understanding-and-optimizing-communications-and-the-look-