Resources Library by ANA

Human beans

Have you become tired of the 150 attribute lists to segment consumers? Are you trying to determine what to do with all the BIG DATA floating around in social media? The consumer is documenting their lives and we can use this information to our...

Catalogue: Congress 2014: What Inspires?

Authors: Vanessa Oshima, Tobias Wacker

September 10, 2014

Human beans

Have you become tired of the 150 attribute lists to segment consumers? Are you trying to determine what to do with all the BIG DATA floating around in social media? The consumer is documenting their lives and we can use this information to our...

Catalogue: Congress 2014: What Inspires?

Authors: Vanessa Oshima, Tobias Wacker

June 15, 2014

Coffee mavens and the global search for the ultimate experience

This paper reviews the first marketing application of the use of coffee mavens, trusted expert coffee consumers willing to share knowledge and the first to pick up new trends. A worldwide online usage and attitudes study on coffee helped define the...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity

Authors: Roberto Cappuccio, Peter Kenny

Company: Colmar Brunton

March 20, 2011

Measuring preference for product benefits across countries

This paper briefly reviews the standard practices of benefit measurement and benefit segmentation and, along the way, points out their deficiencies, and then introduces Maximum Difference Scaling, a method that the authors believe is a much more...

Catalogue: Latin America 2003

Authors: Leopoldo Neira, Steve Cohen

Company: SurveyHealthcareGlobus

May 4, 2003

Psychographic analysis of the Mexican

The research had two main objectives: Get to know the typologies of the Mexican on one hand, and relate them with coffee consumption. 2688 interviews were taken house by house within 27 cities of the Mexican Republic. The main results obtained were...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Authors: Abraham Nadelsticher, Fausto Rivero

Company: Nestlé

September 1, 1992

Psychographic analysis of the Mexican (Spanish)

The research had two main objectives: Get to know the typologies of the Mexican on one hand, and relate them with coffee consumption. 2688 interviews were taken house by house within 27 cities of the Mexican Republic. The main results obtained were...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Authors: Abraham Nadelsticher, Fausto Rivero

Company: Nestlé

September 1, 1992

The coverage rate of soluble coffee consumer panel

Our objective then is to determine whether consumer panels are truly representative of the market place for soluble coffee. To explain this low coverage, we looked closely to: 1) The kind of consumers sales that the panel was providing us. The kind...

Catalogue: Seminar 1982: The Effective Use Of Panels

Authors: Françoise Rostand, Nathalie Finaz

Company: Nestlé

June 15, 1982

Market research to develop Nescafé "new" And Nescafé "gold"

This report is meant to be a case-study. It does refer to a series of tests, part of a many years' program, the aims of which were: a) to improve the existing product; b) to extend the assortment after having realised that segmentation of human taste...

Catalogue: ESOMAR Congress 1966

Author: Gregor Pohl

September 1, 1966

Market research to develop Nescafé "new" And Nescafé "gold"(German)

This report is meant to be a case-study. It does refer to a series of tests, part of a many years' program, the aims of which were: a) to improve the existing product; b) to extend the assortment after having realised that segmentation of human taste...

Catalogue: ESOMAR Congress 1966

Author: Gregor Pohl

September 1, 1966