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Research reports

Qualitative research on Good News commercial

The current campaign for Good News, which has been running for approximately two years, was designed to inform consumers that Good News is a boxed chocolate assortment made up of half milk and half plain chocolates. The 'Guillotine' and 'Karate'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
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Citation

, C. (1970a, July 01). Qualitative research on Good News commercial . ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-good-news-commercial-


Research papers

Marketing a new product

The Company was considering marketing a new product in a section of the highly competitive food market. Consumer tests on samples of product from a small pilot plant had given favourable results. The decision had then to be taken either to put the...

Catalogue: The European Marketing Research Review 1970
Author: D. W. Beattie
June 15, 1970
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Citation

Beattie, D. W. (1970a, June 15). Marketing a new product. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/marketing-a-new-product


Research reports

Homebake bread

This research was undertaken to provide a preliminary appraisal of housewife reaction to three different concepts (Dry bread mix, wet bread mix, and home bake bread) of homebaked bread. About this collection: Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
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Citation

, C. (1970a, June 01). Homebake bread. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/homebake-bread


Research reports

Attitudinal research for C.W.S Bakery Group

The C.W.S. Bakery Group is considering effecting changes to its product pack designs. As a preliminary to evaluating any proposals in the design field, it isconsidered that much more attitudinal information is required in order to determine the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
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Citation

, C. (1970a, June 01). Attitudinal research for C.W.S Bakery Group. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/attitudinal-research-for-c-w-s-bakery-group


Research reports

Report on qualitative research on Rowntrees fruit pastilles commercial

Garland-Compton has produced a new campaign for Rowntrees Fruit Pastilles 'Pick the Pastille'. The introductory commercial shows three children guessing the flavour of the pastille being eaten, in the setting of a school playground.The objectives of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
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Citation

, C. (1970a, June 01). Report on qualitative research on Rowntrees fruit pastilles commercial. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-rowntrees-fruit-pastilles-commercial


Research reports

Homebake cakes

Lyons Groceries Division has developed two new concepts of a Home Baked Cake. These are: Wet Cake Mix and Home Bake Cake. The objectives of the research were to obtain: 1. housewives' reactions to the concepts; 2. a preliminary assessment of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
×

Citation

, C. (1970a, June 01). Homebake cakes. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/homebake-cakes


Research reports

Report on Yeastvite food tonic tablets

The general objectives of this research were to assess reactions to:1. The Yeastvite Food Tonic Tablet concept: 'New Yeastvite Food Tonic Tablets contain natural yeast, grown as food; and are rich in vitamins to nourish the nerves and keep you full...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
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Citation

, C. (1970a, May 01). Report on Yeastvite food tonic tablets. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/report-on-yeastvite-food-tonic-tablets


Research papers

A marketing approach of a merger

In France there is presently an increasing development of horizontal mergers between companies belonging to the same field. In this paper we shall study only the mergers which occur in the mass consumption field, due to the following reasons: -...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Nicolas Steinberg
June 15, 1969
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Citation

Steinberg, N. (1969a, June 15). A marketing approach of a merger. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/a-marketing-approach-of-a-merger


Research papers

A marketing approach of a merger (French)

In France there is presently an increasing development of horizontal mergers between companies belonging to the same field. In this paper we shall study only the mergers which occur in the mass consumption field, due to the following reasons: -...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Nicolas Steinberg
June 15, 1969
×

Citation

Steinberg, N. (1969a, June 15). A marketing approach of a merger (French). ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/a-marketing-approach-of-a-merger-french-