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Research reports

Qualitative research on Fly-Tox short life evaporator

Ciba-Geigy is intending to launch a new variant ofFly-Tox. Five advertising approaches for Fly-Tox 42 have beenproduced.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 21, 1973
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Citation

, C. (1973a, June 21). Qualitative research on Fly-Tox short life evaporator. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-fly-tox-short-life-evaporator


Research reports

Report on qualitative research on 'Oncle Edouard'

A campaign for advertising After Eight Mints hasbeen developed in France for french television.The style is similar to the past advertising stylefor After Eight in the U.K. i.e. a dinner tablesetting. The objectives of the research reporthere were to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 14, 1973
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Citation

, C. (1973a, June 14). Report on qualitative research on 'Oncle Edouard'. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-oncle-edouard-


Research reports

Research report on Gillette GII advertising study

J.W.T. have produced four new commercials forGillette's GII razor, consisting of testimonials aboutthe razor from members of the public interviewed in thestreet. The objectives of these films were: 1. To communicate that GII is a completely new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 8, 1973
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Citation

, C. (1973a, June 08). Research report on Gillette GII advertising study. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/research-report-on-gillette-gii-advertising-study


Research reports

Qualitative research on Macleans white fluoride

Leo Burnett has produced two new press treatmentsfor Macleans White Fluoride, which was launched in 1971.Since then the basic strategy of fluoride protection has remained constant, but an attempt has been made to give the advertisements a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1973
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Citation

, C. (1973a, June 03). Qualitative research on Macleans white fluoride . ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-macleans-white-fluoride-


Research reports

Qualitative research on three commercials for Gold Blend

The research was required on three commercials forGold Blend: South America; Computer and DinnerParty. It is understood that previous researchhad been carried out on these commercials whichhad been instrumental in determining the orderin which they...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 21, 1973
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Citation

, C. (1973a, May 21). Qualitative research on three commercials for Gold Blend. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-three-commercials-for-gold-blend


Research reports

Persil automatic advertising evaluation

This report gives the results of allevaluation of Persil Automatic Advertising. An earlier report  contains background attitudesto Bold and Persil Automatic, drawn from bothstudies, which are relevant to consumers' reactionsto the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 18, 1973
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Citation

, C. (1973a, May 18). Persil automatic advertising evaluation. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/persil-automatic-advertising-evaluation


Research reports

Qualitative research on Aquasil press advertising concepts

Ciba Geigy has developed a deodorant bathadditive: Aquasil. The product has been launchedon a test market in Southern TV and has gained the second position in the market. A televisioncommercial was used with the launch but the nationalcampaign...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 8, 1973
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Citation

, C. (1973a, April 08). Qualitative research on Aquasil press advertising concepts. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-aquasil-press-advertising-concepts


Research reports

Qualitative research on Benson & Hedges 'driving' commercial

Collet, Dickins on and Pearce has produced a commercial for Benson & Hedges Mellow Virginia pipe tobacco inkeeping with the general theme of previous commercialsfor this brand- using the platform of  'Live in peacewith your pipe' and showing...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 17, 1973
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Citation

, C. (1973a, March 17). Qualitative research on Benson & Hedges 'driving' commercial. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-benson-hedges-driving-commercial


Research reports

Qualitative research on Maxwell House commercial

The research was required on a new commercial forMaxwell House with a view to assessing what messageand image Maxwell House are trying to put across. On the assumption that Maxwell House will havetested the commercial themselves against their...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 11, 1973
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Citation

, C. (1973a, March 11). Qualitative research on Maxwell House commercial. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-maxwell-house-commercial