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Research reports

Summary report on Fish Fingers commercials

Lintas have devised two new approaches for Birds Eyefish fingers advertising. The objectives of the campaignsare to stop the erosion of Birds Eye purchasing to OwnBrand purchasing which appears to be increasing on anoccasional basis. In addition to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 9, 1972
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Citation

, C. (1972a, December 09). Summary report on Fish Fingers commercials. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/summary-report-on-fish-fingers-commercials


Research reports

Qualitative research on Milo advertising

Mile is a malted milk drink which has a very small shareof the malted milk market. The brand has not had muchadvertising support recently, but an attempt is now beingmade to consider support for the brand. To explore possibilities, 3...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 8, 1972
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Citation

, C. (1972a, December 08). Qualitative research on Milo advertising. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-milo-advertising


Research reports

Qualitative research on Product 25

The research was required to examine the communication and general response to each of the three approachesto both aids in selecting an approach and refiningits treatment- in particular, should any approach include"freshness" its...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 11, 1972
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Citation

, C. (1972a, November 11). Qualitative research on Product 25. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-product-25


Research reports

Benson & Hedges in the Republic of Ireland

The research was required to examine the position of Bensonand Hedges Special Filter in the context of the Republic,with particular regard to its possible negatives andto define the particular aspects of existing pressadvertising for the brand which...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1972
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Citation

, C. (1972a, November 01). Benson & Hedges in the Republic of Ireland. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/benson-hedges-in-the-republic-of-ireland


Research reports

Report on qualitative research on commercials for Good News

The decision has been taken to move the image ofGood News away from the sophistication of thepresent campaign onto more of a "hard sell" approach. The objectives of the research reported here wereto ascertain how the commercial is working and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1972
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Citation

, C. (1972a, October 01). Report on qualitative research on commercials for Good News. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-commercials-for-good-news


Research reports

Report on further qualitative research on the 'Dirtsearcher commercial'

The objectives of the research reported here were toexamine the commercial of the Hoover Dirtsearcher inorder: 1. To assess how well the advertisement fulfillsits objectives;2. To determine whether the advertisement hasany negatives or contains...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 23, 1972
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Citation

, C. (1972a, September 23). Report on further qualitative research on the 'Dirtsearcher commercial'. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/report-on-further-qualitative-research-on-the-dirtsearcher-commercial-


Research reports

Report on qualitative research on Smartie commercials

The general objectives of this research were toexamine in the broadest possible terms what children and their mothers get out of the Smartie commercials,and how and why, and also what mothers think theirchildren get out of them (and how and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 21, 1972
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Citation

, C. (1972a, July 21). Report on qualitative research on Smartie commercials. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-smartie-commercials


Research reports

Qualitative research on GII potential advertising approaches

The general objectives of this research were to evaluatemen's responses to three approaches for the televisionlaunch of GII. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 8, 1972
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Citation

, C. (1972a, July 08). Qualitative research on GII potential advertising approaches. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-gii-potential-advertising-approaches


Research reports

Qualitative research on Hoover advertising

A new creative treatment has been developed for the HooverDirtsearcher. This uses an animated cartoon characterizationof both the Dirtsearcher machine and a housewife. Theintention of the campaign is to communicate the versatilityof the machine and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 3, 1972
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Citation

, C. (1972a, July 03). Qualitative research on Hoover advertising. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-hoover-advertising