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de Mooij, M. (1997a, September 01). Mapping cultural values for global marketing and advertising. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/mapping-cultural-values-for-global-marketing-and-advertising
Abbotts and Butcher (1997a, June 15). Heat, misery and mosquitoes. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/heat-misery-and-mosquitoes
Nyberg, U. (1997a, January 01). People's views on it . ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/people-s-views-on-it-
Neumann, T. (1996a, November 11). Some differences in planning are unavoidable. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/some-differences-in-planning-are-unavoidable
Lin, L. Y. (1996a, November 01). Regional diversity in China and its impact on pricing strategy. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/regional-diversity-in-china-and-its-impact-on-pricing-strategy
Vecchia, M. (1996a, September 01). A paper on toilet paper . ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/a-paper-on-toilet-paper-
Graf and Stipp (1996a, June 15). Cultural and lifestyle influences on tv viewing. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/cultural-and-lifestyle-influences-on-tv-viewing
Greenberg and Stipp (1996a, June 15). Global harmonization of TV ratings. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/global-harmonization-of-tv-ratings
Byfield and Ford (1996a, June 15). Development and harmonisation of software to tackle the issue of optimising effective reach on television across international markets. ANA - ESOMAR. Retrieved June 24, 2024, from