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Research reports

Qualitative research into Kotex advertising campaign

A revised press campaign for Kotex loop towels wasprepared, incorporating the recommended modificationsarising from two previous pieces of qualitative development research. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1974
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Citation

, C. (1974a, February 03). Qualitative research into Kotex advertising campaign . ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-kotex-advertising-campaign-


Research reports

Qualitative research on Savon communication

Savon is a limited line grocery discount store, offeringhousewives very competitive prices over the wholegrocery range. Some 23 stores have so far been launched.Advertising has attempted to exploit Savon pricebenefits through the use of 'retail'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1974
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Citation

, C. (1974a, February 03). Qualitative research on Savon communication. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-savon-communication


Research reports

Report on consumer attitudes to financial institutions

The Agency is preparing an advertising campaign for1974 for Security Trust which will involve reference toand descriptions of financial services, particularlybanking and personal loans. As this is a highly sensitivearea, it is critical that the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 2, 1974
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Citation

, C. (1974a, January 02). Report on consumer attitudes to financial institutions. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/report-on-consumer-attitudes-to-financial-institutions


Research papers

Can research join in the creative process?

In this paper we are presenting a view of what is for us so far the best approach to research in the creative process. We are doing this because we believe there may be many others who work in the same way as we do, more or less by instinct. It may...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Authors: Robin T. J. Tuck, Jill Firth
November 28, 1973
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Citation

Tuck and Firth (1973a, November 28). Can research join in the creative process?. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/can-research-join-in-the-creative-process-


Research reports

Research report on Belladonna

The general objectives of this research were toexplore four brands of Belladonna that resultedfrom the development work on packs and advertising.The four brands were named New Moon, Someone Special,Madame and Della Francesca.The specific research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 2, 1973
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Citation

, C. (1973a, November 02). Research report on Belladonna. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/research-report-on-belladonna


Research reports

Qualitative research on 'Bonus Money' commercials

The objectives of the research reported here wereto examine these two commercials in order to determinewhat each commercial communicated about the Bonus Money scheme and which approach appeared the most appropriateto interest housewives in the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1973
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Citation

, C. (1973a, November 01). Qualitative research on 'Bonus Money' commercials. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-bonus-money-commercials


Research papers

Communications between the supplier and the buyer of research

The purpose of this paper is to argue that the supplier and the buyer of research should and can communicate with each other. This argument is developed with fieldwork, sampling and questionnaire particularly in mind. As background to this argument,...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Peter Tyler
October 1, 1973
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Citation

Tyler, P. (1973a, October 01). Communications between the supplier and the buyer of research. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/communications-between-the-supplier-and-the-buyer-of-research


Research papers

The discovery of the division of information labour in the technological society by means of secondary analysis

The inventors of the two-step-hypothesis, the Columbia researchers, touched upon a major problem in mass communication: The differentiation of the target groups in terms of individual receptiveness. But they did not answer any of our important...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Jarko Cerha
September 1, 1973
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Citation

Cerha, J. (1973a, September 01). The discovery of the division of information labour in the technological society by means of secondary analysis. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/the-discovery-of-the-division-of-information-labour-in-the-technological-society-by-means-of-secondary-analysis


Research reports

Report on qualitative research on a Top Deck commercial

Following qualitative research (CRAM 973), examiningthree different approaches for the advertising ofTop Deck, Doyle Dane Bernback have produced a30-second and 15-second cartoon commercial 'Diver'.The objectives of the research reported here wereto...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 21, 1973
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Citation

, C. (1973a, July 21). Report on qualitative research on a Top Deck commercial. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-a-top-deck-commercial