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, C. (1973a, January 03). Research summary of results on 'Sea Cruise' and 'Party' television commercials. ANA - ESOMAR. Retrieved May 28, 2024, from
, C. (1972a, March 21). Qualitative research on Mosaic and R.S.V.P. tv commercials. ANA - ESOMAR. Retrieved May 28, 2024, from
https://ana.esomar.org/documents/qualitative-research-on-mosaic-and-r-s-v-p-tv-commercials