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Needel, S. P. (1995a, January 01). Marrying marketing research and virtual reality. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/marrying-marketing-research-and-virtual-reality
Ortt and Loosschilder (1994a, September 01). The effect of the realism of product representations on the validity of consumer evaluations. ANA - ESOMAR. Retrieved September 26, 2024, from