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Videos
Crystallising the Digital First Moment of Truth of Unknown Targets
By using the online behavioural data (owned by VALUES) of approximately 2.5 million people across Japan to conduct statistical processing, it is possible to visualise the scale (in the number of users) of high-potential users who are unknown or have...
Catalogue: Asia Pacific 2023 - Innovation
Authors: Akiko Koyasu, Yoshiaki Saito
November 22, 2023
Videos
Dealing with disruption
Hear how COVID-19 has impacted business strategy, ways of working, and decision making.
Catalogue: ESOMAR TV: North America & Europe at Home
Authors: Finn Raben, Michelle Gansle, Jon Puleston, Kristen Griffith
April 30, 2020
Videos
The love story of technology + research
The development of technology is changing the way of consumer's behavior and business model in China. Research builds a strong connection with technology now. The 3 steps to make the love happen are: cooperating with innovative data sources, building...
Catalogue: Asia Pacific 2017: Discoveries
Author: Peking Tan
December 4, 2017
Videos
How the IoT will save the planet
Yes, we can save energy by rolling out smart meters. This can be proven scientifically, using the whole array of old and new data science techniques: sampling, imputation of missing values, bayesian modelling, random forests and algorithms. How do...
Catalogue: Congress 2017: Visionary
Authors: Laurent Florès, Antoine Moreau
November 27, 2017
Videos
How to protect privacy in large datasets
In the digital age, market researchers are looking for new methodologies to understand consumer behaviour. Behavioural data collection through passive metering adds value to survey based data collection, as it measures objective data better because...
Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Oriol Llauradó, Simon Van Duivenvoorde
Company: Netquest
June 15, 2016
Videos
User experience- Testing in the digital age
The digital revolution transforms working processes at research buyers introducing principles such as SCRUM and other agile project management techniques. We will show what has changed already with our clients and why and how the research industry...
Catalogue: Congress 2016: #WOW
Authors: Sebastian Schmidt, Till Winkler
Company: SKOPOS
June 15, 2016
Videos
Art + Science
The path to better consumer engagement for growth is paved with leading and bleeding edge combinations of art and science: from metrics to meaning to action. Marketers today are focused on the rapid changes in consumer behaviour, especially those...
Catalogue: Congress 2014: What Inspires?
Author: Gayle Fuguitt
June 15, 2014
Videos
