Resources Library by ANA

Qualitative research on soft furniture for Gee Advertising Ltd.

This research was designed to investigate consumer attitudes and buying behaviour vis a vis soft furniture, and particularly to investigate consumer reactions to, and expectations of the concept of, foam furniture. More specifically, the objectives...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

June 1, 1971

Ciba-Geigy vacuum cleaner product

The preliminary group discussions which explored consumer attitudes and behaviour and which elicited reactions to the proposed new product itself havenow enabled the parameters of the product concept to be more specifically defined. The proposed 11...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

April 3, 1971

Qualitative research into usage of and attitudes to garden insecticides for Geigy UK Limited

As part of the company's development program for a brand of garden chemicals, Geigy (UK) Limited are investigating the possibilities of an insecticideeffective primarily against aphides and secondarily against other insects. Consideration is also...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

April 1, 1971

Qualitative research on attitudes towards proposed co-op soap packaging

The C.W.S. Ltd. plans to introduce a new range of co-op Own Label Toilet Soaps onto the market in June 1971. The range incorporates four toilet soaps.The first two products are modifications of the C.W.S. present range (new tablet shape and pack),...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

March 1, 1971

The role of beliefs and values in prediction of consumer choices

Predicting consumer behavior with attitude measures has not always been successful. It is proposed to deal directly with the attitude components. In this article one such approach is discussed. Consumer decisions are studied in simulated choice...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research

Author: Flemming Hansen

September 1, 1970

Classification of respondents by socio-economic characteristics

The measures of distance and similarity and the successive grouping of objects to families as well as their socio-demographic characterization are the result of a technique which is mainly intended as a synthetic method. We must ask you to understand...

Catalogue: ESOMAR/WAPOR Congress 1969

Authors: Eva Maria Hess, H. D. Asimus

June 15, 1969

Classification of respondents by socio-economic characteristics (German)

The measures of distance and similarity and the successive grouping of objects to families as well as their socio-demographic characterization are the result of a technique which is mainly intended as a synthetic method. We must ask you to understand...

Catalogue: ESOMAR/WAPOR Congress 1969

Authors: Eva Maria Hess, H. D. Asimus

June 15, 1969

Attitudes and consumer behaviour

In this article an attempt has been made to outline some features of an attitude theory. This can in itself fulfil a function in the company's communication planning. Here it has formed the starting point for some more concrete reflections on...

Catalogue: The European Marketing Research Review 1967

Author: Flemming Hansen

August 1, 1967

Post-testing and pre-testing consumer behavior caused by advertising

There is little sense in testing advertising efforts without having a theory about what advertising is supposed to do. It is equally without much sense to pre-test advertisements (or elements that would go into advertisements like themes, artwork,...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: Jan Stapel

Company: NIPO

June 15, 1967