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Research papers

A study of the effects of printing quality on the readers' perceptions of magazine advertisements

Advertisers and agencies pay considerable attention to the quality of colour reproduction in print advertisements.This paper is concerned with the extent and manner in which inevitable variations in reproduction between different magazines, caused by...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Alan Smith
March 1, 1976
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Citation

Smith, A. (1976a, March 01). A study of the effects of printing quality on the readers' perceptions of magazine advertisements. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/a-study-of-the-effects-of-printing-quality-on-the-readers-perceptions-of-magazine-advertisements


Research papers

Cinema versus television

This paper presents two studies on intermedia comparison between cinema and television. Research compared overall recall, recall of details - both of sound and image - acceptation and refusal, credibility and the variations of brand image concerning...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Louis Marton
March 1, 1976
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Citation

Marton, L. (1976a, March 01). Cinema versus television. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/cinema-versus-television


Research reports

Qualitative research into Walls packaged bacon

Walls Meat Co. Ltd. is currently considering the marketingunder its label bacon originating from countries other thanthe UK. Consumer research was therefore required in orderto: 1. Identify consumers' perceptions of Wallsposition in the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1976
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Citation

, C. (1976a, March 01). Qualitative research into Walls packaged bacon. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-walls-packaged-bacon


Research reports

Qualitative research on Servis advertising concept

Cogant Elliot has developed a new advertising campaign for Servis washing machines in the form of four televisions commercials, consumer and trade press advertisements and posters.The specific objectives of the research, therefore, were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1975
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Citation

, C. (1975a, August 01). Qualitative research on Servis advertising concept. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-servis-advertising-concept


Research reports

Qualitative consumer research on Gancia Spumante

The objectives of this research were as follows: 1. To provide up-to-date information on drinkers'and potential drinkers' attitudes to sparklingwines and champagne;2. To assess perceptions and feelings about Ganciawithin attitudes to the market as a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 10, 1975
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Citation

, C. (1975a, July 10). Qualitative consumer research on Gancia Spumante. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/qualitative-consumer-research-on-gancia-spumante


Research reports

Qualitative research into the visual appearance of carcass meat and meat approximations

Colworth Research Laboratory is currently progressingthe development of approximations to natural meat usingvegetable protein and reformed carcass meat.In order to act as a guide to development, informationis required into the visual criteria which...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 8, 1975
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Citation

, C. (1975a, July 08). Qualitative research into the visual appearance of carcass meat and meat approximations . ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-visual-appearance-of-carcass-meat-and-meat-approximations-


Research papers

Standard surveys for analysing local bank competition

Our studies deal first and foremost with analysing the sociological and psychological aspects of bank competition within the section of mass business. Our aim was to make visible the social structure of the banks' customers, the mental image which...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Author: Herbert Geiger
Company: Institut für Demoskopie Allensbach GmbH
February 1, 1975
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Citation

Geiger, H. (1975a, February 01). Standard surveys for analysing local bank competition. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/standard-surveys-for-analysing-local-bank-competition


Research papers

Standard surveys for analysing local bank competition (German)

Our studies deal first and foremost with analysing the sociological and psychological aspects of bank competition within the section of mass business. Our aim was to make visible the social structure of the banks' customers, the mental image which...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Author: Herbert Geiger
Company: Institut für Demoskopie Allensbach GmbH
February 1, 1975
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Citation

Geiger, H. (1975a, February 01). Standard surveys for analysing local bank competition (German). ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/standard-surveys-for-analysing-local-bank-competition-german-


Research reports

Rank Xerox sales service in West Midlands

Rank Xerox Ltd. is currently investigating the relationship between Rank Xerox and its customers, with especialreference to the West Midlands Branch and its past,present, and potential customers. The investigationfocusses on the way customers...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 17, 1975
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Citation

, C. (1975a, January 17). Rank Xerox sales service in West Midlands. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/rank-xerox-sales-service-in-west-midlands