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Research reports

Notes on visit to 'Insight'

The visit was organized in order to make someassessment of the 'Insight' method which had beendescribed briefly by Wasey-Quadrant Ltd (London).Insight's techniques were suggested as potentiallyuseful for throwing new light on Park Drive, and fromthe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1973
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Citation

, C. (1973a, June 01). Notes on visit to 'Insight'. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/notes-on-visit-to-insight-


Research reports

Exploratory research in London on North Atlantic travel

The general object of the research was to examinetravel-planning procedures and knowledge of, andattitudes towards airline services among peoplecrossing the Atlantic on vacation trips at theirown expense. About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 18, 1973
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Citation

, C. (1973a, May 18). Exploratory research in London on North Atlantic travel. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/exploratory-research-in-london-on-north-atlantic-travel


Research reports

Attitudes to Bold among front-loading machine owners

This report gives the results of qualitative research on attitudes to Bold. An accompanying report provides reactions to Persil Automatic Advertising.Many of the background attitudes were similar and arecontained in this present report. About...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1973
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Citation

, C. (1973a, May 03). Attitudes to Bold among front-loading machine owners. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/attitudes-to-bold-among-front-loading-machine-owners


Research reports

How the public sees the travel agent

The following informal look at the psychology ofvisiting a travel agent and taking the holiday arrangedby him is based on a paper given at the 1973 A.B.T.A.Conference in Palma, Majorca. About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 27, 1973
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Citation

, C. (1973a, April 27). How the public sees the travel agent. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/how-the-public-sees-the-travel-agent


Research reports

Qualitative research on Trex cooking oil in London

J. Bibby Food Pr9ducts Ltd., wish to further promoteTrex Cooking Oil with a plastic bottle (which isalready used by them for own brands) and a choiceof labels. The research was required into the backgroundattitudes about cooking oil in London and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 23, 1973
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Citation

, C. (1973a, March 23). Qualitative research on Trex cooking oil in London. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-trex-cooking-oil-in-london


Research reports

Qualitative research on Rennie Concepts

Three alternative forms of Rennie have been preparedas visual/verbal concepts. The primary objective of this research was toexplore consumer reactions to these concepts.During the course of the research, the appeal ofRennie in its current form...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 18, 1973
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Citation

, C. (1973a, March 18). Qualitative research on Rennie Concepts. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-rennie-concepts


Research reports

Qualitative research on carpets on behalf of Storey Bros. Ltd.

This research was designed to provide consumer informationon product form (tile versus roll; the size of tiles; adhesiveversus foam - backing; colour range), and use perceptions(kitchens, bathrooms, etc), proposed retail outlets, priceperceptions and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 15, 1973
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Citation

, C. (1973a, March 15). Qualitative research on carpets on behalf of Storey Bros. Ltd.. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-carpets-on-behalf-of-storey-bros-ltd-


Research reports

Attitudes to Caramac

For the majority of adults and virtually all children, Caramacwas seen as a type of chocolate, different because of itscaramel flavor and light color, but definitely chocolate.However, it was clear that Caramac was unstable in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 8, 1973
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Citation

, C. (1973a, March 08). Attitudes to Caramac. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/attitudes-to-caramac


Research reports

Omo concept research

The research objectives fell into two parts: firstly(Stage 1) an examination of the relevance and meaning of'Brightness that freshens' to consumers; secondly(Stage 2), an examination of consumer reactions to thealternative routes of expressing the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1973
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Citation

, C. (1973a, March 01). Omo concept research. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/omo-concept-research