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Research papers
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Citation

Godoy, V. (2021a, October 25). G.D.C (Gross Domestic Care). ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/g-d-c-gross-domestic-care--11788


Research papers

Applications of motivation research in technology markets

Manufacturers of business products have sought more effective ways for messages to break through, be heard and resonate with their audiences.While purchase decisions for high-end business products are typically team decisions, and the dynamics of the...

Catalogue: Qualitative 2005
Authors: Bernadette DeLamar, Carol K. Galvin, Stacey Novack, Steven Halling
Company: IBM Corporation
November 13, 2005
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Citation

DeLamar, Galvin, Novack and Halling (2005a, November 13). Applications of motivation research in technology markets. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/applications-of-motivation-research-in-technology-markets


Research papers

The embryonic consumer

Overall, the paper explores the extent to which consumers in Eastern Europe are similar to or different from consumers in the West, and presents some original data on consumer values which indicate that not only are values in Eastern Europe somewhat...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Authors: Carla Millar, Christine Restall
June 15, 1991
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Citation

Millar and Restall (1991a, June 15). The embryonic consumer. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/the-embryonic-consumer