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Research papers

Consumers' environmental concern: Are we really tapping true concern that relates to environmentally ethic behaviour?

In this paper we will present some results of several studies carried out in Denmark in which different versions of an indicator for environmental concern were used. These results allow to analyse the relationships between different aspects of...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Authors: Suzanne C. Grunert, Nils Röhme
June 15, 1992