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Alioto and Gillespie (2006a, October 08). The complex customer. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-complex-customer
Calvar and Mitra (2005a, March 13). Consumers and their brands. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/consumers-and-their-brands
Okazaki, Corcoran and Sato (2005a, March 13). Identifying the drivers of use intention for brands. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/identifying-the-drivers-of-use-intention-for-brands
Gugel and Wolf (2004a, June 17). In-store radio. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/in-store-radio
Qi and Lei (2004a, March 28). Automobile dealer distribution model. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/automobile-dealer-distribution-model
Higaki, A. (2004a, March 28). Product launch decision testing and demand forecasting using virtual store shelves. ANA - ESOMAR. Retrieved September 26, 2024, from
Deveaux, Farrell and McLoughlin (2004a, March 01). A new model for assessing brand health. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-new-model-for-assessing-brand-health
Stanton, K. (2003a, March 16). Colour and fragrance . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/colour-and-fragrance-
Friedl, M. (2002a, September 22). Discovering unanswered consumer needs. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/discovering-unanswered-consumer-needs